[Expertise]
Social media Video
[Objective]
@unpublicitaire is an influence media created from scratch by Big Neurons, decoding without filter the excesses of advertising, influence and lobbying. Our goal: prove that buying attention isn't enough — you have to know how to manufacture it. We demonstrated our ability to build a strong parasocial bond and a massive audience from zero, with no ad budget at all.
[Team]
Art Director Creative Director Social Media Manager
[Solution]
We applied to ourselves the Neuro-scaling method we deploy for our clients. After defining a radical positioning, we built an in-house production studio. Surgical script writing to hack retention, native shooting and editing designed for Instagram's vertical algorithms, and thumbnail design to optimize CTR. A weekly appointment (every Thursday at 8pm) that generated 1.4 million views and 10,400 followers in the first month — proving that building a proprietary media is the most powerful organic lever in 2026.
