[Expertise]
Branding Websites Web Design Print Design
[Objective]
AMF designs microfluidic systems for laboratories to handle liquids at a very small scale. Our goal was to modernize this Swiss brand, to differentiate it from competitors with prehistoric design.
[Team]
Creative Director Art Director Web Designer UX Designer Graphic Designer Copywriter
[Solution]
After lengthy research to understand the client's expertise, we redesigned their visual identity drawing inspiration from the tubes and instruments found in laboratories. We then applied this new minimalist and organic branding to the website we developed, as well as to presentation materials and print communication.
