[Expertise]
Video
[Objective]
Vertikal® is a national network of facade renovation experts. Our goal was to produce a video for 4 brands of the network, that they could use both on their websites and in their ads or social media.
[Team]
Creative Director Copywriter
[Solution]
After client workshops and 100% in-house agency brainstorming, we imagined a showreel that subverts the codes of corporate videos. The idea was to anchor the brand's authentic positioning by going against the grain of the industry's glossy promotional content.
