[Expertise]
Acquisition Social media Video Web Design
[Objective]
Itic Paris is a private higher education school with a Business campus, a second one specialized in Tech, and a full e-learning offer. Our goal was to fill classes through paid and organic acquisition, while also preventing student churn.
[Team]
Creative Director Art Director Copywriter Web Designer
[Solution]
Workshops, back-to-school events, graduation ceremonies: after spending as much time as possible with the client, their teachers and students, we designed creative ads and a social media format new to the sector. A staff member appeared on screen 2–3 times a week, in a vertical format designed for Instagram, TikTok and YouTube, telling anecdotes tied to the subjects taught on campus.
